New Trends in SEM (Search Engine Marketing)

We’ve all heard of SEO…but SEM?

SEM is Search Engine Marketing. It is a form of marketing that involves the promotion of websites. It increases search engine rankings primarily through paid marketing.


PPC and SEM go hand in hand. This internet advertising model involves an advertiser paying a publisher when an ad is clicked, and it is instrumental in boosting a website’s search engine visibility.

Google Ads

Google ads play a primary role in SEM. Their ability to allow advertisers to bid to display brief advertisements or product listings can place ads in the results of search engines and non-search websites.

New Search Engines Taking Over

Let’s face it, when we talk about getting to the top of search engines, we usually think of Google. The term “We’ve got Google for that,” clearly marks them as the defining voice of SEO.

The bar is set. Are you prepared for what 2021’s SEM brings to the table?

Dubai | Ameel Sajjad Consulting | PPC | SEO | Digital Marketing