There is no doubt that the internet is one of the most effective vehicles for B2C advertising. While there are many ways to reach customers through virtual means, display ads are among the most notable.
Display advertising includes any type of graphic advertising that appears on the internet. It may show up on social media or random web pages and it comes in a variety of formats including flash, video, audio and text. The highly visual format makes it a favorite for businesses and marketing teams.
As we move to the future, we can expect display advertising to grow in leaps and bounds. Here are some things you should know if you plan to include this medium in your campaigns.
Display Advertising Trends
Here are some display advertising trends to be aware of in 2021.
Mobile devices make up about 50% of all online traffic. This number is expected to continue to grow due to the increasing number of mobile-based social media apps like Instagram and Tik Tok. Advertisers need to keep up by developing display ads that are formatted for mobile platforms.
Stand Out Display Techniques
To catch a consumer’s eye, display ads should have a strong visual appeal. In today’s world of technology, advertisers have access to Virtual Reality (VR), Augmented Reality (AR), and 360-degree visual content. Taking advantage of what’s available can aid in the creation of ads that help businesses stand out from their competitors.
Remarketing involves strategically positioning ads to connect with people that have previously interacted with your website. It breeds familiarity which makes your approach seem like fewer sales. It also works to remind people about your products and the value they can bring to their lives.
The Value of HTML5 in Display Advertising
HTML5 is a markup language that is used for the structuring and presentation of content on the internet. It is helpful in making your display ads responsive to changes in screen size, so they are compatible across a variety of platforms. It can also be used to create ad variants and translations, update banners with data feeds, mass-produce banners, and collaborate with team members.
Essentially, HTML5 saves you the time and money you would spend creating banners for different screen sizes. It is editable and it will allow your ads to automatically format so they look great anywhere.
Integrating HTML5 into display ad design is essential, but it takes some skill. You may want to bring in an outside IT person to assist, but there are also online tutorials that can show you how to create responsive ads.
Alternately, you can use creative management platforms that do the coding for you and will reduce the time it takes to build and scale a campaign.
Gaming technology has been around for over 50 years and it is still going strong. Over the years, gaming has evolved to grow out of arcades and into the home space where people use personal consoles to compete with themselves and others.
Gaming has especially grown during the pandemic. Forced to stay home, gamers have become even more passionate about reaching their goals and increasing their skill levels.
With gaming being such a huge industry, it makes sense that advertisers should be targeting this format with in-game display ads.
In-game display ads help your brand become more visible on a platform where competition is low. If you advertise in games that align with your company values, you can target specific audiences. You can also optimize ads in real-time to create personalized advertising messages while developing data that will increase familiarity with your customer base.
Although gamers are often characterized as teenagers that don’t make many purchasing decisions, statistics show that today’s average gamers are 34-year-old parents and homeowners with 33% of women making up this demographic.
When it comes to in-game advertising, there are many formats to choose from. Here are some to consider.
· Pre-roll ads: These appear before the game starts
· Reward ads: These preferred types of ads reward the player for watching the ad
· Native in-game advertising: These appear organically within the game and don’t require the player to pause their gaming
· Audio advertising: This type of advertising is ingrained into the soundtrack of the game
Digital marketing is one of the most effective ways to reach customers and display ads have visual elements that are likely to get noticed by internet users. To use digital marketing to your advantage, it is essential to be aware of current trends like remarketing, optimization across platforms, in-game ads, and stand-out digital techniques. These strategies will help you grow your business and stand out from your competitors.
Which will you be integrating in your campaign to boost your bottom line?